A Burger King in Spain goes totally meatless



Fast food chain Burger King just turned a location in Spain into a meatless paradise for a full month. Madrid’s outpost on the famous Paseo el Prado street now only serves vegetarian dishes made in partnership with The Vegetarian Butcher, a Dutch brand that was acquired by Unilever in 2018. The menu consists of Long Vegetal (a herbal version of Long Chicken, also known as “Chicken Royale”); a herbal Whopper; and vegan chicken nuggets. The sandwiches contain non-vegan mayonnaise which can be omitted for an all-vegan option.

“We want to reach both people who base their diet on plant products and those who eat meat but want to reduce their consumption,” Borja Hernández de Alba, CEO of Burger’s parent company, told Spaniard. King, Restaurant Brands in Spain and Portugal. exit 20 minutes.

The interior of the Burger King Madrid location has been completely transformed to promote its plant-based menu with a fresco of green plants and interior walls adorned with hanging plants. Even Burger King Spain’s official social media accounts have replaced their profile pictures with a logo that says “Vurger King” during the herbal promotion.


Burger King is also abandoning meat in Germany

In June, Burger King launched a similar promotion of its plant-based options in Germany, where it turned a Cologne location into a completely meatless establishment for a weekend. This branch served a similar menu created by The Vegetarian Butcher, including a plant-based Long Chicken (also known as Chicken Royale), vegan nuggets, and the meatless Rebel Whopper.

Currently, The Vegetarian Butcher and Burger King are working to include plant-based burgers on the menu in 25 countries and the partnership has so far resulted in the launch of Plant-based Whoppers and other meatless options in Germany, France, Mexico, China, and more recently South Africa.

In May, the partnership expanded to include a menu update in the UK, where Burger King launched the Vegan Chicken Royale and a new all-vegan plant-based Whopper, which is now made with mayonnaise. vegan instead of the egg-based version. previously offered. In the UK, Burger King is on track to offer a 50% plant-based menu by 2031.

The plant-based transformation of Burger King

Burger King first entered the plant space in 2019 with the launch of the Impossible Whopper at its more than 7,000 locations across the United States. Since then, the fast food chain has expanded its meatless offering to places outside of the United States, including Canada, which first tasted the Impossible Whopper in March.

Earlier this month, Burger King became the first global chain to add Impossible’s new vegan chicken nuggets to its menu. Currently, the chain is testing plant-based Impossible Chicken Nuggets – which are made from soybean and sunflower oil and feature a coating of crispy breadcrumbs – at locations in Des Moines, IA, Boston, MA and Miami, FL. .

Besides Impossible Foods and The Vegetarian Butcher, Burger King works with other suppliers of plant-based patties, including v2food, based in Australia, which supplies part of Burger King’s Asia-Pacific region (including Japan, the South Korea, the Philippines and Thailand). In Japan, Burger King is also experimenting with plant-based options and launched a no-bread option in August. Version 2 Whopper featured v2food’s soy-based vegan meat patties in place of buns with lettuce, tomatoes, onions, pickles, mustard and ketchup, for a fully vegan meat experience. cruelty-free to animals.

To learn more about the herbal products at Burger King, read:
Burger King UK’s menu will be 50% plant-based by 2031
The Vegan Guide to Plant-Based Eating at Burger King
Burger King CEO bets on plant-based foods

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