Dallas’ most exuberant dessert shop, Sugar Factory, opens in Uptown

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At Dallas’ brand new Sugar Factory, sundaes are dotted with flaming sparklers and cocktails froth with dry ice. Singer and TV host Nick Cannon DJed to a packed house at the flashy opening on Friday, November 5, 2021.

It’s not what you expect from a dessert store, is it?

Nick Cannon performs a DJ set at Sugar Factory in Uptown Dallas on Friday November 5, 2021. (Ben Torres / Special Contributor)

This is because Sugar Factory is not really a dessert store. It’s an over-the-top to live, shipped to Dallas direct from Las Vegas.

The full name is Sugar Factory American Brasserie, and despite all the goodies, it’s also a restaurant.

Maybe you start with a snack, like fried macaroni and cheese ($ 15) or the restaurant’s rainbow-colored beef sliders ($ 25 for five).

Diners get a taste of Sugar Factory’s oversized entrees long before dessert, with the order of a “monster burger” in seven varieties. Sure, you could go for the Big Cheesy, a $ 19 burger with macaroni and cheese stacked on top, but shouldn’t you go bigger (and hotter), with the Flamin ‘Hot Cheetos burger at? $ 21?

Sugar Factory looks like a dessert store, but customers can come early for dinner.  The menu includes appetizers, sandwiches, burgers, steaks and fishbowl shaped cocktails.
Sugar Factory looks like a dessert store, but customers can come early for dinner. The menu includes appetizers, sandwiches, burgers, steaks and fishbowl shaped cocktails.(Ben Torres / Special Contributor)

The most expensive burger, at $ 25, is the South Beach: a beef patty with a surprising mix of shrimp, bacon, plantains, crispy onions, chipotle mayo, chimichurri sauce and more.

Other entrees include chicken and waffles for $ 28, a lobster tail with fries for $ 45, or surf and turf for $ 78.

But you’ve really come for dessert, and Sugar Factory is ready to crush those candy cravings.

The Cookie Monster is one of the “insane milkshakes” on the menu.  At $ 21, this drink is topped with a donut and a chocolate chip cookie.  A cupcake comes on the side.  Looks like Sugar Factory is a destination for birthdays.
The Cookie Monster is one of the “insane milkshakes” on the menu. At $ 21, this drink is topped with a donut and a chocolate chip cookie. A cupcake comes on the side. Looks like Sugar Factory is a destination for birthdays.(Ben Torres / Special Contributor)

The menu starts out small, with traditional milkshakes, $ 12 to $ 14, in flavors like Vanilla, Strawberry, and Butterfinger. Then there are the “crazy milkshakes,” a calorie bomb of ice cream, whipped cream, sprinkles, cheesecake, candy and more.

Princess Make-a-Wish Shake, $ 21, is a birthday girl’s dream, featuring vanilla ice cream, marshmallows, white chocolate Kit Kat, pink cupcake, and birthday candle .

The restaurant sells a boozy milkshake, for $ 33. Campfire Spiked S’mores Milkshake is complemented with Toasted Marshmallow Whiskey, Espresso, two flavors of ice cream and a seven layers s’mores cookie. Better take a picture of that one.

But you’ve come this far, and calories don’t count when it’s fire and booze, which is why I would expect the $ 99 King Kong Sundae to be ordered more than it. probably should. This is a bowl – no, more like a basin – with 12-24 scoops of ice cream and almost any sweet treat imaginable on top. Among the candy necklaces, crushed Oreos, sprinkles and waffle cones are several sparklers, lit and carried around the dining room as if the customer were ordering bottle service.

Sugar Factory replaces Ruth’s Chris Steak House in Uptown Dallas and there’s something symbolic about it: In a town known for its steakhouses, a candle-lit dessert store has taken its place, providing a celebrity-filled and Instagrammable night out with a high price.

In other words, Sugar Factory feels on time.

The sugar factory is located at 1900 Cedar Springs Road, Dallas. It opened on November 5, 2021.

For more food information, follow Sarah Blaskovich on Twitter at @sblaskovich.



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