Health and fitness drives sales at CE retailers – channelnews
At CES 2022, one of the hot topics was health and fitness with several retailers in Australia now stocking a slew of new fitness products, for some the demand for health and fitness products driven in part by COVID led to new categories.
At CES 2020, several brands showed off new products ranging from air filters to fitness and health tracking watches and rings to a new generation of exercise bikes with built-in measurement technology.
Yesterday Fitbit got approval for its heart-tracking technology while Apple admitted they were also working on new health and fitness tech tied to their Apple Watch and iPhone.
The global home fitness equipment market is expected to continue growing, in the United States it is expected to grow from $14.5 billion in 2020 to $16.8 billion by 2025, according to analysis by Statista.
Meanwhile, product trends are beginning to shift away from online exercise classes, according to an annual survey by ACSM Health & Fitness Journal.
According to the report, the top trend this year will be wearable technology, followed by home gym equipment, then outdoor exercise equipment.
Major brands such as Samsung, Suunto, Apple, Google through their acquisition of Fitbit as well as Garmin are developing new fitness products to be sold through JB Hi Fi and The Good Guys this year.
Brands such as Homedics are also benefiting from an increase in demand for back and neck massagers.
Fitness watches also continue to be a major presence in the health and wellness sector, and Garmin has launched a new mid-priced line, the Venu 2 Plus.
It’s sleeker than previous models and allows wearers to make phone calls and ask Siri and Google Assistant for help using the watch.
At a lower price, Garmin’s Vívomove Sport Hybrid looks like a traditional analog watch with hands, but it still offers features like a blood oxygen saturation monitor. The Vívomove is also platform independent: it works with Android phones or Apple iPhones.
Upcoming new products include the Oura ring, designed for consumers who do not intend to wear a watch. The Movano Ring is a fitness tracking ring that’s considerably thinner and more comfortable than the competition.
It also has the unique ability to monitor blood pressure levels, a serious health concern in Australia.
Movano expects to be FDA cleared at launch.
No pricing has yet been announced, and the company hopes to have beta units available by the second quarter of this year.
In the bathroom
While trackers can tell you how your workout is going, only the Withings Body Scan will assess your “body composition by segmentation” (if that’s something you’d like to know). The Companies Body Scan looks like a high-tech scale: it has a glass platform with electrodes and sensors that you stand on and a handle with electrodes that you lift.
The result: a readout of your stats like fat/water analysis and sweat gland function on a small LCD screen. Withings expects the Body Scan to be available in the second half of this year.
On the more traditional side, electric toothbrushes are getting more sophisticated every year with Panasonic and Oral B set to launch new high-end models over the next 12 months.
At CES three new Oral-B IO smart toothbrushes were shown, they include the IO 4 and 5 will cost less than $100, while the 10 series has a charging base with a display to show how long you brushed and at what power level. With more than double the brushing modes of IO 4 and 5, expect the Series 10 to cost over $360 in Australia.
CES also showcased many air filters designed to fight indoor pollution and viruses, with a greater emphasis on air quality monitoring.
Even Acer is testing a new air purifier in view of product availability for
CES also showcased plenty of other health and wellness devices ranging from the sublime to the dodgy.
Intel-backed Metalenz has announced new miniaturized polarizing lenses for smartphones that could potentially make it easier for medical professionals to detect conditions such as skin cancer.
And lighting company Sengled showed off a mesh-connected health-monitoring smart bulb that uses radar to track the biometrics of people in a room — a possible boon for those worried about monitoring aging parents. .
According to retailers, ChannelNews reported on the explosion of new health and fitness products allowing them to replace “dying” categories with new ones, with many distributors now looking for a new generation of health and fitness products.
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