Research shows UK adult smokers and e-cigarette users prefer Bidi Vapor e-cigarettes over rivals

GRANT, Florida, December 14, 2021 / PRNewswire / – Kaival Brands Innovations Group, Inc. (NASDAQ: KAVL) (“Kaival Brands”, the “Company” or “we”), is the exclusive worldwide distributor of products manufactured by Bidi Vapor LLC (“Bidi Vapor” ), including BIDI® Disposable electronic nicotine administration stick (“ENDS”), intended exclusively for adults 21 years of age and over. Bidi Vapor announced today that 80% of adult participants in a recent survey of electronic cigarette users and cigarette smokers in the UK (“UK”) preferred BIDI® Stick to their current options.

Charlotte, North CarolinaMarket research firm Voccii LLC conducted a survey in the UK to better understand how BIDI® Stick would perform abroad. The survey concluded that “any of the flavors should do well in the market …”, with over 80% of current vape users in the product survey preferring BIDI® Stay on their current vaping device. This conclusion applies to all types of devices, because the BIDI® Stick has been compared to open systems, cartridges / pods, and other disposable electronic cigarettes.

“While figures from the US electronic cigarette market have shown consumers prefer BIDI® Stick, we are delighted to see that UK market research results confirm that 2% Nicotine BIDI® Stick is also preferred by adult e-cigarette users and smokers in the UK, ”said Niraj“ Raj ”Patel, chairman and CEO of Bidi Vapor and Kaival Brands.

“From a market perspective, the UK has unique regulatory standards that make it easy to make direct comparisons between competing devices. For example, all e-cigarettes should not contain more than 2% nicotine and the tank sizes should not contain more than 2% nicotine. cannot exceed 2ml, ”Patel said. .

“It’s heartwarming to know that you are competing on a level playing field,” said Patel. “Standardizing certain product attributes means that survey participants preferred anything that is unique about your product, whether it is the formulation, the quality or the way it delivers. nicotine. It’s exciting to see the real potential of BIDI® Help UK smokers who are unwilling or unable to quit finding alternatives to smoking.

The survey looked at 101 adult users of vaping products and combustible cigarettes in the UK and tested preferences between four BIDIs® Stick the 2% nicotine flavorings with the products the subjects normally used. Product testing took place from October 2, 2021 at October 18, 2021 and involved a range of people of legal smoking age. Of the 101 participants, 51 participants tested “menthol” samples and 50 participants tested “non-menthol” samples. The Bidi Vapor and Kavial brands announced in October 2021 that they increase their focus on specific international markets where they have full market and product approvals to distribute the entire BIDI® Stick product line (including tobacco-free flavors).

Although flavored electronic cigarettes face significant challenges in the US market, these products remain legal in much of the world. In the past twelve months, Bidi Vapor has received approval for marketing and distribution in 11 global markets, including the UK and Russia. Given the favorable dynamics in the UK market, Bidi Vapor and Kaival Brands are now devoting considerable time and strategic efforts to targeting the UK market, officials said. Kaival Brands believes it has the budget to engage in the marketing, staffing and execution of a successful UK marketing strategy. Simultaneously with building the UK infrastructure, Kaival Brands is actively discussing the formalization of international distribution agreements with some of its current US customers who also have global distribution capabilities.

Mr. Patel, President and CEO of Kaival Brand, owns and controls Bidi Vapor. Accordingly, Bidi Vapor and the Kaival brand are considered under common control and Bidi Vapor is considered a related party.

ABOUT BIDI VAPEUR
Situated at Melbourne, Florida, Bidi Vapor maintains a commitment to responsible marketing, supporting age verification standards and sustainability through its BIDI® Cares recycling program. Bidi Vapor’s first device, the BIDI® Stick, is a premium product comprised of medical grade components, a UL certified battery, and technology designed to provide a consistent vaping experience for adult smokers 21 and older. Bidi Vapor is also adamant about strictly adhering to all federal, state and local guidelines and regulations. At Bidi Vapor, innovation is at the heart of our mission, with BIDI® Stick promoting environmental sustainability, while providing a unique vaping experience for adult smokers.

For more information visit www.bidivapor.com

ABOUT KAIVAL BRANDS
Situated at Grant, Florida, Kaival Brands is a company focused on growing and incubating innovative and profitable products into mature and dominant brands in their respective markets. Our vision is to develop in-house, acquire, own or exclusively distribute these innovative products and to make each market share dominant brands with superior quality and recognizable innovation. Kaival Brands is the exclusive global distributor of all products manufactured by Bidi Vapor.

Learn more about Kaival Brands Innovations Group, Inc., at www.ir.kaivalbrands.com.

Forward-looking statements

This press release includes statements that constitute “forward-looking statements” within the meaning of federal securities laws, which are statements other than historical fact that frequently use words such as “anticipate”, “believe”, “continue “,” Could “,” estimate “,” expect “,” foresee “,” intend “,” be able “,” plan “,” position “,” should “,” the strategy “,” target ”,“ want ”and similar words. All forward-looking statements speak only as of the date of this press release. Although we believe that the plans, intentions and expectations reflected or suggested by the forward-looking statements are reasonable, there can be no assurance that these plans, intentions or expectations will be realized. Therefore, actual results and results could differ materially from what is expressed, implied or expected in such statements. Our business can be influenced by many factors which are difficult to predict, involve uncertainties which can significantly affect results and are often beyond our control. Factors that could cause or contribute to such differences include, but are not limited to, the timing and results of Bidi Vapor’s appeal of FDA PMTA determinations; the scope of future FDA regulatory enforcement in the ENDS sector; the FDA’s approach to the regulation of synthetic nicotine and its impact on our business; the successful implementation of the expansion of the distribution of the Société du Bidi® Stock in international markets, duration and extent of the COVID-19 pandemic and impact on demand for the products we distribute; actions taken by governments, businesses and individuals in response to the pandemic, including mandatory business closures and restrictions on on-site business interactions; the impact of the pandemic and the measures taken in response to the pandemic on global and regional economies and economic activity; the pace of recovery as the COVID-19 pandemic subsides; general economic uncertainty in major world markets and deteriorating global economic conditions or low levels of economic growth; the effects of actions we may take to reduce operating costs; our inability to generate and maintain profitable sales growth; circumstances or developments which may render us unable to implement or realize the expected benefits, or which may increase the costs, of our current and planned business initiatives; changes in government regulations or laws that affect our business; significant changes in our relationships with our distributors or sub-distributors; and those factors detailed by us in our public filings with the Securities and Exchange Commission. All forward-looking statements included in this press release are expressly qualified in their entirety by such cautionary statements. Except as required by federal securities laws and the rules and regulations of the Securities and Exchange Commission, we have no intention or obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Kaival brands