Revo Foods has launched its vegan smoked salmon in the UK


3 Reading minutes

Austrian Revo Foods has launched its plant-based smoked salmon analogue in the UK. It will be sold by GreenBay, a popular online vegan supermarket. The launch follows a successful national unveiling in October last year and a subsequent European rollout to more than 15 countries.

Revo says he developed his recipe to appeal to people who enjoy the taste of salmon but not the potential ingestion of heavy metals, including mercury, and considers his salmon suitable for everyone, vegans, pescatarians and eaters. meat.

Why consumers need to move away from conventional seafood

Overfished and undernourished, traditional fish meat is littered with problems and negatives. Global demand for seafood is outpacing stock replenishment. The number of overexploited varieties has tripled in the past 50 years, bringing in its wake damage to ecosystems, increased food insecurity and species extinction. It’s not just the fish that are dying either.

The UN estimates that 20-25% of all sea creatures caught are recovered in fishing ‘bycatch’. Seals, penguins, dolphins and others are included, with the majority dying as a result of the experience.

What is potentially most motivating for consumers is the revelation that seafood contains various toxins and pollutants. The world’s oceans have been used as dumping grounds for trash for decades and now seafood stocks are highlighting the effects. Fish regularly contain microplastics, heavy metals, sewage and other contaminants. All are eaten with their meat.

The vegetable revolution of fish

In a post-Marine suction a world where the atrocities of the fishing industry are just a click away from a TV remote, Revo set out to capture the cruelty-free taste. Its ultimate goal is to end overfishing with its 3D printing technology and 11-ingredient salmon.

Made from pea protein, vegetable oils and seaweed extracts, vegan salmon contains omega-3s but avoids major allergens, including soy and tree nuts. It’s also sustainably made, creating 85% fewer emissions than conventional salmon, according to Revo’s calculations. Responsible production was an additional selling point for new distributor GreenBay.

“GreenBay’s mission is to make it easy, fun and convenient for everyone to discover new and emerging brands that positively impact the planet, and Revo Foods is exactly that.” Paula Alcalde, co-CEO of GreenBay said in a statement. “For us, accessibility is key. Consumers are increasingly aware of the environmental and ethical impact of our food and want to make better choices. Our goal is to facilitate this change, showing people how small exchanges can have a huge impact. »

Last year, Revo revealed that in a consumer survey, 85% of testers rated its salmon analogue as “extremely” or “very” positive. He said that sashimi and sushi products will hit the market this year after international expansion.

The Upstream Battle to Be King of Vegan Salmon

Plant-based salmon is a competitive field with independent startups and established brands looking to claim victory. Plantish from Israel caused a stir in January this year when they unveiled their hyper-realistic salmon fillet. The footage proved enticing enough to help the startup raise $12.45 million in seed funding to ramp up production and accelerate its market entry.

Also in Israel, SimpliiGood is looking to harness the power of spirulina to create an alternative to smoked salmon. The company already produces plant-based meats, drinks and ice cream, but so far has not branched out into alternative seafood.

Vivera, owned by JBS, launched its own plant-based salmon fillet, while Plantish grabbed headlines with its own. Launched with the USP of being cheaper than conventional salmon, the Dutch brand claims it has replicated the fatness and flaking that regular salmon eaters crave.


All photos by Revo Foods.

Comments are closed.