What explains the success of cryptographic applications?
Adjust’s all-in-one playbook dives into the benchmarks and challenges behind some of the most widely used crypto apps.
Crypto, cryptocurrencyblockchain, distributed ledger technology (DLT), web3. These terms are often used, but what do they mean?
Despite all the buzzwords, financial speculation, and sex appeal, what underpins this movement is a computer revolution in back-end data structures. In the broadest sense, a cryptocurrency is a tradable digital asset. However, beyond this simple definition, they can vary considerably. Some currencies represent fully digital mined assets, while others are based on durable assets like gold. Naturally, the abundance of options leaves some app users feeling overwhelmed, and app makers are left with the task of filling in the knowledge gaps.
Adjust in partnership with Apptopia to give you all the answers you need to succeed in the world of crypto apps.
So how does crypto translate into apps? After a market-wide crash in March 2020, the crypto market has entered a “bull market,” with prices and user adoption skyrocketing. The reasons for this are complex, but on a macro scale, the responses of fiscal and monetary authorities to covid-19 pandemic has led to an increase in liquidity throughout the financial system. Stimulus checks combined with the lack of outlets for spending during blockages has seen a surge in crypto investments. Meanwhile, technology systems designed for cryptocurrency mining and trading have matured and services have developed, giving individuals easier than ever access to crypto markets around the world.
The most common cryptographic applications are cryptocurrency exchanges, which allow the trading of cryptocurrencies. These applications may focus exclusively on cryptography (like Coinbase, Binance, FTXGemini and crypto.com) or they can be general fintech apps that include buying or trading crypto (like Robin HoodSquare and PayPal). Crypto exchange apps are increasing the range of services they offer and defining their market niches as user adoption increases and competition begins to increase.
Adjust and Apptopia playbook for crypto apps reveals growth strategies that have helped propel some of the most successful apps. A few of them are:
- Pay attention to advertising compliance requirements: know where you can and cannot serve ads and what language you must use.
- Referrals and incentives are key: everyone loves a bargain! Seed credit in your application can be essential for generating deposits for the first time.
- Consider video and OTT/ TVC ads: Super Bowl 2022 saw a 279% increase in crypto app downloads!
The world of crypto services is growing rapidly, with NFT forging its way into interactive games, crypto-based banking and travel perks, and new apps being created every day.
New crypto app concepts should use creative approaches to stand out in the sea of apps while incorporating proven marketing strategies that have been successful in the past. All of this, while walking on regulatory tightropes as countries like Spain, the UK and Singapore have tightened their advertising and even trade policies.
Download the full playbook from Adjust and Apptopia to get full access to the full list of crypto app world marketing strategies and benchmark data.